TAMPA, June 30, 2017 – Osceola Capital announced today that it has formed Industrial & Institutional Sales Group (“I&I Sales Group”), which will focus on consolidating the highly fragmented market of outsourced sales rep agencies that serve the janitorial & sanitation, foodservice disposables, safety, and equipment & supply industries. Additionally, I&I Sales Group is pleased to announce its first acquisition, Henson Sales Group (“HSG”). Headquartered in Wayne, Pennsylvania, HSG is a leading provider of outsourced sales and marketing services for janitorial and sanitation manufacturers on the East Coast.
Ben Moe, Managing Partner at Osceola Capital, said, “We are excited to partner with Peter Henson and the entire team at Henson Sales Group. We look forward to continuing I&I’s buy-and-build growth strategy and establishing a national footprint in each of our core end markets.”
About I&I Sales Group
Industrial and Institutional (“I&I”) Sales Group provides outsourced sales and marketing services to manufacturers to help them grow their businesses more efficiently and effectively. The Company acts as a representative of its manufacturer clients and facilitates relationships with customers across a range of services, including business development, sales planning and marketing efforts. I&I Sales Group covers 24 states across the Northeast, Mid-Atlantic and South, and represents manufacturers in the janitorial, sanitation, disposables, safety, equipment and supply industries. Its product offerings include cleaning chemicals, hand soap, mops, mats, trash liners, gloves, take-out packaging, and disposable cutlery and tableware.