TAMPA, May 11, 2020 – Osceola Capital, a lower middle-market private equity firm focused on services businesses, announced today that portfolio company 360 Quote has refinanced with a senior secured credit facility provided by Plexus Capital in concurrence with multiple add-on acquisitions.
360 Quote has executed multiple add-on transactions, including acquisitions of Quote.com, USInsuranceAgents.com, BuyAutoInsurance.com, 4AutoInsuranceQuote.com, QuickQuote.com, FreeAdvice.com, and Ping Leads. The acquisitions will be consolidated under the 360 Quote brand and further strengthen the company’s capabilities within the auto insurance performance marketing segment and expand the platform’s service offerings into legal and life insurance. The Ping Leads acquisition represents a diversification of the business with the introduction of a pay-per-call marketplace for insurance quotes, driven by proprietary technology.
Osceola Capital Managing Partner Ben Moe commented, “We are excited to continue to build out the 360 Quote platform with websites that reinforce our capabilities within the auto insurance segment, and expand our market reach to complementary categories such as legal and life insurance. These new additions allow us to continue to scale the platform and reach a more diversified audience.”
Erik Sewell, a Vice President at Osceola Capital, said “360 Quote will continue its’ rapid growth trajectory with this refinancing. The newly acquired domains fit well with our strategy of acquiring high volumes of high-intent customers. Our portfolio of domains and insure-tech platform will continue to benefit the millions of consumers who are looking to save money on their insurance by comparing insurance quotes online.”
Joel Ohman, CEO of 360 Quote noted, “With these recent acquisitions, the 360 Quote platform is reaching millions of new insurance shoppers every month and connecting them with insurance providers, using our own proprietary performance marketing engine. We are focused on growing the platform and improving our routing algorithm to serve consumers and carrier partners better and faster than ever before.”
360 Quote represents the third platform investment in Osceola Capital’s current fund and the company is actively looking for further add-on opportunities.