Osceola Capital Portfolio Company I&I Sales Group Announces Acquisition of Apex Reps, Rebrands as Avision Sales Group

TAMPA, July 21, 2020 – Osceola Capital, a lower middle-market private equity firm, announced today that its portfolio company I&I Sales Group has acquired Apex Reps (“Apex”).  Founded in 1980 and headquartered in Chicago, Apex is a leading provider of outsourced sales and marketing services for janitorial and sanitation manufacturers in the Midwest.

Further, I&I Sales Group has completed a rebrand to Avision Sales Group.  The rebrand includes a new name, logo, website, and mission statement to better align the company’s brand and value proposition across all of its acquired businesses.  Avision has acquired five businesses since inception, growing from a single location in 2017 to now covering 32 states and representing over $500 million of gross sales across a footprint that includes the Northeast, Mid-Atlantic, Midwest and South.

Patrick Watkins, Vice President at Osceola Capital, said, “The acquisition of Apex expands Avision’s geographic footprint into the Midwest and further strengthens our offering in the janitorial and sanitation sector.  Apex’s shared clients and shared values make this a highly strategic and exciting combination with Avision.”

Ben Moe, Managing Partner at Osceola Capital, said, “The rebrand to Avision Sales Group is a bold declaration of the Company’s integrated platform, fresh perspective, tech-enabled offering, and forward-thinking approach to delivering client-centric solutions.  The Avision brand is a testament to the culture and vision for growth our leadership team has established across the entire company.  As the Company continues to grow its footprint nationally through both acquisitions and de novo expansion, this rebrand is an important step for our employees and clients to show a consistent, cohesive and scalable DNA across our entire organization.”

DLA Piper provided legal counsel to Osceola Capital.

 

About Avision Sales Group

Avision Sales Group provides outsourced sales and marketing services to manufacturers to help them grow their businesses more efficiently and effectively.  The Company acts as a representative of its manufacturer clients and facilitates relationships with customers across a range of services, including business development, sales planning and marketing efforts.  Avision represents manufacturers in the janitorial, sanitation, foodservice disposables, safety, equipment and supply industries.  Its product offerings include cleaning chemicals, hand hygiene, mops, mats, trash liners, gloves, take-out packaging, and disposable cutlery and tableware.  Please visit www.avisionsales.com for additional information.

I&I Sales Group, an Osceola Capital portfolio company, Completes Add-on Acquisition

TAMPA, July 10, 2019 – Industrial and Institutional (“I&I”) Sales Group, an Osceola Capital portfolio company, announced today that it has acquired Professional Foodservice Marketing, Inc. (“PFM”).  Headquartered in Atlanta, Georgia, PFM is a leading provider of outsourced sales and marketing services for foodservice disposables and janitorial manufacturers in the Southeast.  PFM is the fourth acquisition within the I&I Sales Group platform – joining Henson Sales Group, Bull’sEye and Cinpak.

Ben Moe, Managing Partner at Osceola Capital, said, “We are excited to partner with PFM, and are pleased to further strengthen our footprint in the Southeast.  We have enjoyed getting to know Steve Gubelman and his entire team at PFM and we believe PFM further strengthens I&I’s positioning for future growth.”

About I&I Sales Group

Industrial and Institutional (“I&I”) Sales Group provides outsourced sales and marketing services to manufacturers to help them grow their businesses more efficiently and effectively.  The Company acts as a representative of its manufacturer clients and facilitates relationships with customers across a range of services, including business development, sales planning and marketing efforts.  I&I Sales Group covers 26 states across the Northeast, Mid-Atlantic and South, and represents manufacturers in the janitorial, foodservice disposables, safety, equipment and supply industries.  Its product offerings include cleaning chemicals, hand soap, mops, mats, trash liners, gloves, take-out packaging, and disposable cutlery and tableware.

I&I Sales Group, an Osceola Capital portfolio company, Completes Add-on Acquisition – Outsourced Sales and Marketing Business Expands Geographic Footprint

Industrial and Institutional (“I&I”) Sales Group, an Osceola Capital portfolio company, announced today that it has acquired Cinpak, a provider of outsourced sales and marketing services.  Headquartered in San Antonio, Texas, Cinpak’s product offerings include disposable take-out packaging, pizza boxes, cutlery, cups, plates, bowls, gloves, wipes, bags and buffet supplies.  Cinpak is the third acquisitions within the I&I Sales Group platform joining Henson Sales Group and Bull’sEye.

I&I Sales Group continues to expand its footprint nationally through the organic growth of new sales offices and aggressively executing acquisitions.  This approach has resulted in the expansion of the company’s geographic footprint from 13 Mid-Atlantic states as of July 2018 (or whenever–insert correct date) to now 24 states spanning from Maine to New Mexico.  The company has also broadened its product offerings from janitorial and sanitation to now include disposables, safety, equipment and supply.

“Cinpak has been a premier service provider to its manufacturers and customers for over 20 years and it was important to us to find a partner with the same level of commitment to quality and service that has allowed us to be successful over our history.  We believe we have found that partner in Osceola and I&I,” said Tony Lasita, CEO of Cinpak.

“We are thrilled to have Cinpak join the I&I family.  Tony and his team have built a strong business with a reputation for partnering with high quality manufacturers, adding significant value to its product offering, and generating excellent and consistent customer satisfaction.  We look forward to continuing that same level of service post-transaction,” said Ben Moe, a Managing Partner at Osceola. “Additionally, Cinpak’s geographic footprint will further enable I&I to provide greater value and broader services to our manufacturers and customers across the country.”

About I&I Sales Group

Industrial and Institutional (“I&I”) Sales Group provides outsourced sales and marketing services to manufacturers to help them grow their businesses more efficiently and effectively.  The Company acts as a representative of its manufacturer clients and facilitates relationships with customers across a range of services, including business development, sales planning and marketing efforts.  I&I Sales Group covers 24 states across the Northeast, Mid-Atlantic and South, and represents manufacturers in the janitorial, sanitation, disposables, safety, equipment and supply industries.  Its product offerings include cleaning chemicals, hand soap, mops, mats, trash liners, gloves, take-out packaging, and disposable cutlery and tableware.

 

I&I Sales Group, an Osceola Capital portfolio, Completes Acquisition of BullsEye

TAMPA, February 28, 2018 – I&I Sales Group (“I&I”), an Osceola Capital portfolio company, announced today that is has acquired BullsEye Sales & Marketing (“BullsEye”).  Headquartered in Hershey, Pennsylvania, BullsEye is a leading provider of outsourced sales and marketing services for foodservice disposables manufacturers on the East Coast.

Ben Moe, Managing Partner at Osceola Capital, said, “The BullsEye team is a perfect fit with I&I Sales Group and establishes I&I Sales Group as the largest janitorial and foodservice disposable rep group on the East Coast.  I&I Sales Group’s first two acquisitions, HSG and BullsEye, provide an excellent springboard for executing I&I Sales Group’s roll-up in this space, and we look forward to carrying the momentum in our M&A pipeline into 2019 and beyond.”

About I&I Sales Group

I&I Sales Group provides outsourced sales and marketing services to manufacturers to help them grow their businesses more efficiently and effectively.  The Company acts as a representative of its manufacturer clients and facilitates relationships with customers across a range of services, including business development, sales planning and marketing efforts.  I&I represents manufacturers in the janitorial, sanitation, foodservice disposables, safety, equipment and supply industries.  Its product offerings include cleaning chemicals, hand soap, mops, mats, trash liners, gloves, take-out packaging, and disposable cutlery and tableware.

Osceola Capital Forms I&I Sales Group and Completes its First Acquisition

TAMPA, June 30, 2017 – Osceola Capital announced today that it has formed Industrial & Institutional Sales Group (“I&I Sales Group”), which will focus on consolidating the highly fragmented market of outsourced sales rep agencies that serve the janitorial & sanitation, foodservice disposables, safety, and equipment & supply industries.  Additionally, I&I Sales Group is pleased to announce its first acquisition, Henson Sales Group (“HSG”).  Headquartered in Wayne, Pennsylvania, HSG is a leading provider of outsourced sales and marketing services for janitorial and sanitation manufacturers on the East Coast.

Ben Moe, Managing Partner at Osceola Capital, said, “We are excited to partner with Peter Henson and the entire team at Henson Sales Group.  We look forward to continuing I&I’s buy-and-build growth strategy and establishing a national footprint in each of our core end markets.”

About I&I Sales Group

I&I Sales Group provides outsourced sales and marketing services to manufacturers to help them grow their businesses more efficiently and effectively.  The Company acts as a representative of its manufacturer clients and facilitates relationships with customers across a range of services, including business development, sales planning and marketing efforts.  I&I represents manufacturers in the janitorial, sanitation, foodservice disposables, safety, equipment and supply industries.  Its product offerings include cleaning chemicals, hand soap, mops, mats, trash liners, gloves, take-out packaging, and disposable cutlery and tableware.