TAMPA, February 28, 2018 – I&I Sales Group (“I&I”), an Osceola Capital portfolio company, announced today that is has acquired BullsEye Sales & Marketing (“BullsEye”). Headquartered in Hershey, Pennsylvania, BullsEye is a leading provider of outsourced sales and marketing services for foodservice disposables manufacturers on the East Coast.
Ben Moe, Managing Partner at Osceola Capital, said, “The BullsEye team is a perfect fit with Avision Sales Group and establishes I&I as the largest janitorial and foodservice disposable rep group on the East Coast. I&I’s first two acquisitions, HSG and BullsEye, provide an excellent springboard for executing I&I’s roll-up in this space, and we look forward to carrying the momentum in our M&A pipeline into 2019 and beyond.”
About I&I Sales Group
Industrial and Institutional (“I&I”) Sales Group provides outsourced sales and marketing services to manufacturers to help them grow their businesses more efficiently and effectively. The Company acts as a representative of its manufacturer clients and facilitates relationships with customers across a range of services, including business development, sales planning and marketing efforts. I&I Sales Group covers 24 states across the Northeast, Mid-Atlantic and South, and represents manufacturers in the janitorial, sanitation, disposables, safety, equipment and supply industries. Its product offerings include cleaning chemicals, hand soap, mops, mats, trash liners, gloves, take-out packaging, and disposable cutlery and tableware.