Case Study: I&I Sales Group

Opportunity / Theme

Rollup of outsourced sales and marketing services to manufacturers in the janitorial and sanitation industry

Highly fragmented industry and clear economies of scale support a buy-and-build strategy

Large, integrated and professionalized platform creates a stronger value proposition for manufacturers, distributors and end-users

The Transaction

Partnered with two leading, complementary businesses to form a platform that covers the entire East Coast and offers a comprehensive suite of product lines

Continue to execute a full pipeline of strategic tuck-in and transformative add-on acquisitions

Osceola Value-Add

Utilize operational background of Osceola’s Managing Partner, who led a very similar rollup strategy within a different end market

Partner with industry experts and consultants to create strategic relationships throughout the value chain

Build a deep, experienced management team to accelerate organic and inorganic growth

Exit Strategy / Current Status

Build a national geographic footprint through add-on acquisitions and de novo office openings

Expand and cross-sell product lines to create a stronger, stickier service offering for all stakeholders

Create a platform with strong organic growth, demonstrated acquisition capabilities, and industry-leading management and sales talent